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Promotional material
Writing promotional material is never easy. One has to balance the sales message with important information about the product, what it does and what it does not do. The message needs to be delivered in plain English, and that can be a challenge for complex financial products. One of the best ways to make sure one achieves the right balance is to get an independent view.
OAC Actuaries and Consultants offers an independent audit of your promotional material, either before it hits the market or when it has bedded down.
What is promotional material?
- Sales leaflets.
- Printed advertisements.
- Website content.
- Online advertisements.
- Scripts for radio advertisements.
- TV story board.
What are the main issues to consider?
- Does the promotion meet the needs of the identified target group of consumers?
- Is the information appropriate to the information needs of the consumer?
- Is it clear, fair and not misleading?
- Are any implied expectations of performance realistic?
- Is proper weight given to any risks or potential drawbacks?
- What consumer testing has been carried out, and what do the results show?
Contact us to find out more about how OAC can help.
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